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Naming i copywriting dla Smart Plac - Texting Studio - copywriter, copywriting, teksty reklamowe

Naming i copywriting dla Smart Plac

 

Wymyślenie nazwy dla firmy, która tworzy gry podwórkowe, okazało się zadaniem bardzo absorbującym. Klient miał swoje wymagania – nie chciał nazwy rozwlekłej, brzmiącej zbyt staroświecko, ani za dziecinnie. Oczekiwał czegoś nowoczesnego, a jednocześnie odwołującego się do tradycji.  Z całej serii nazw, które dla niego przygotowaliśmy, wybrał tę jedną – zgrabną, oddającą charakter zarówno usługi, jak i naszych czasów – Smart Plac. Prócz nazwy przygotowaliśmy również zwięzły, minimalistyczny copywriting.

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